Belden Enterprise Connectivity Announces New Sales Structure

Increased access to Belden Connectivity though Mohawk Manufacturing Representatives

Belden-Mohawk-iconSt. Louis, Missouri – December 5, 2013 – Belden Inc., a global leader in signal transmission solutions for mission-critical applications, is pleased to announce a significant expansion of its Enterprise Connectivity Sales network in the United States. Effective January 1, 2014, Belden and Mohawk manufacturer representatives will now carry all Belden enterprise network infrastructure products in addition to Mohawk cable lines. Belden systems will continue to be offered as a high-performance, end-to-end solution while Mohawk cable will continue to be offered as the open architecture alternative. 

This move will greatly extend the number of experts offering technical and sales support while allowing customers to more easily combine Belden connectivity products with either Belden or Mohawk branded cable. Customers will also gain greater peace of mind through enhanced warranties on installations using both Belden and Mohawk products.

“Mohawk is a terrific brand built upon open architecture installations, but we discovered that the previous sales structure made it difficult for Mohawk customers to consider Belden connectivity as one of their options. While Mohawk will continue to fully support open architecture designs, regardless of the connectivity partner selected, we’re excited that this change will make it easier and more valuable for Mohawk customers to select Belden connectivity for their networks, or even a complete Belden solution,” said Lincoln Howell, vice president of marketing for Belden. 

In addition to the benefits for customers, Mohawk contractors will gain access to the Belden PartnerAlliance program, which offers comprehensive training, certification, and support for network installations. Certified contractors will be able to offer industry leading warranties that cover installations using the entire breadth of both Belden and Mohawk lines.  

Customers who wish to purchase either Mohawk or Belden products will be able to continue to do so through existing distribution partners without any interruption.

FAQ

What changes are being made?

Belden is extending its network of manufacturing reps to cover the entire US market and authorizing them to sell both Belden and Mohawk branded products. While the manufacturer reps handle the bulk of the day-to-day business, Belden direct sales reps will transition to a strategic account approach.

What does this mean to End-Users?

Customers who wish to purchase either Mohawk or Belden products will be able to continue to do so through existing distribution or contractor partners without any interruption. Customers will benefit from the extended number of experts offering technical and sales support and have easier access to Belden connectivity products with either Belden or Mohawk branded cable. Customers will also gain greater peace of mind through enhanced warranties on installations using both Belden and Mohawk products.

What does this mean to Contractor Partners?

Mohawk contractors will gain access to the Belden PartnerAlliance program, which offers comprehensive training, certification, and support for network installations. Certified contractors will be able to offer industry leading warranties that cover installations using the entire breadth of both Belden and Mohawk lines.

What does this mean to Distributors?

No changes are taking place in distribution agreements, and transactions for both brands should continue without any changes to the current process. We expect that the increase in sales representatives will significantly boost the overall awareness of both Belden and Mohawk products.

What’s going to happen to the Mohawk brand?

The Mohawk brand is a well-known brand for open-architecture installations, and will continue to be a valued part of our portfolio. There are no plans to retire the Mohawk brand.

Who do customers and channel partners call for more information?

Additional questions should be directed to local channel managers or account managers.

Resources

Belden-Mohawk Flyer

mohawk-flyer

Click to download flyer


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