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Fusion

Strategic, Global Account Management for Evolving Customers

The B2B selling process is transitioning to opposite sides of the spectrum: strategic selling or transaction selling. Additionally, markets are becoming more complex and competitive, and customer demands are continuously increasing. Amongst this chaos, Fusion demonstrates customer centricity and creates value through taking a One Belden approach to the customer.

Fusion focuses on understanding customers' priorities, matching Belden's strengths to those priorities, and creating value for both Belden and our strategic Global Accounts. Fusion represents the entire Belden portfolio and maximizes cross-platform and cross-regional opportunities to consistently accelerate the customer relationship and account penetration.

Global Account Management is the art of developing long-term relationships with selected customers.
— THE FINANCIAL TIMES