PROCESS

PLAN. EXECUTE. SUSTAIN.

The Fusion Process

The Fusion Global Account Management program is unique because the carefully chosen accounts are strategic for Belden with high potential across all platforms and all regions. In order to reach our goals, the Global Account Director is responsible for leading the global account team and customer engagement process to represent all of Belden in a unified, consistent manner.

The Fusion Process
Deployment Execution Systems

Plan

The Fusion Global Account Management process begins with planning, but it is an ongoing process as customer needs, relationships, and markets are always evolving.

Fusion Execution

Execute

With the focus of customer centricity, the Fusion execution process starts by understanding what we offer to our customers today and how we differentiate ourselves from our competitors. This helps us align with our customers' needs to recognize their pain points and the relevant challenges they face on an on going basis. With this intelligence, we drive our resources to solve those challenges and create value for our customers and for our business. This results in:

  • Customer validated value propositions
  • Improved work and alignment of Product, Marketing and Sales
  • Recognition of customer priorities
  • Value creation for customer and for our business
Six-Team_GBFKT

Sustain

To ensure that our plans and execution strategies are sustainable, major stakeholders and Belden standard work around TTIs and KPIs hold Fusion processes accountable.

  • Continuous defining and redefining of priorities
  • Consistent collaboration with Program Leader
  • Regular cadence with virtual account team
  • Global Account Quarterly Ops/SDP Reviews by:
    • CEO
    • Executive Sponsor
    • Senior Leadership Team (SLT)
    • Program Sr. Executive
Deployment Execution Systems

Plan

The Fusion Global Account Management process begins with planning, but it is an ongoing process as customer needs, relationships, and markets are always evolving.

Fusion Execution

Execute

With the focus of customer centricity, the Fusion execution process starts by understanding what we offer to our customers today and how we differentiate ourselves from our competitors. This helps us align with our customers' needs to recognize their pain points and the relevant challenges they face on an on going basis. With this intelligence, we drive our resources to solve those challenges and create value for our customers and for our business. This results in:

  • Customer validated value propositions
  • Improved work and alignment of Product, Marketing and Sales
  • Recognition of customer priorities
  • Value creation for customer and for our business
Six-Team_GBFKT

Sustain

To ensure that our plans and execution strategies are sustainable, major stakeholders and Belden standard work around TTIs and KPIs hold Fusion processes accountable.

  • Continuous defining and redefining of priorities
  • Consistent collaboration with Program Leader
  • Regular cadence with virtual account team
  • Global Account Quarterly Ops/SDP Reviews by:
    • CEO
    • Executive Sponsor
    • Senior Leadership Team (SLT)
    • Program Sr. Executive