AV cabling from Belden reliably supports HD, withstands outdoor conditions and helps Daytona International Speedway improve the racing experience for guests and at-home viewers.
Creating this impressive new guest experience also involved technology:
Built in 1959, Daytona International Speedway needed an updated cabling infrastructure to reliably support hundreds of thousands of devices and people, and distribute superior HD quality to viewers at home.
Investing in infrastructure to support technology now, and well into the future, was important to serve excited fans and their expectations.
Sticking to a tight timeline that did not disrupt motorsports events was crucial. The new systems and cabling installed during race season needed to be compatible with the venue’s existing systems to prevent disruption. “The revenue and net income contribution this property offers to our business is significant, and we couldn’t cut that pipeline off,” says Craig Neeb, Vice President, Business Development and Chief Digital Officer for International Speedway Corporation. “We had to complete the project over a two-and-a-half-year period while still seamlessly running events.”
Construction and installation were also challenging due to the sheer size and design of the venue. The new stadium is nearly one mile long, and DAYTONA Rising designs and solutions had to compensate for seven inches of the earth’s curvature.
The staff at Daytona International Speedway was already familiar with Belden, working together to complete previous cabling projects as part of the Daytona technology partner program.
Needing a partner to recommend the right cabling, support future technology evolution and support Daytona International Speedway’s upgrade, the team chose to work with Belden once again.
“Belden was able to get us what we needed, when we needed it and for the price we needed,” says Rodney Ward, Senior Director, Venue Technology at International Speedway Corporation. “Knowing that Belden plays in so many different infrastructure areas, we’re looking at the big picture moving forward so we can leverage the knowledge of its team to engineer specific solutions that can be used across all 13 venues – not just with this project. Belden’s team has been very good about working side by side with us to make sure we get the right solution.”
Belden bridged the gap between old and new, providing multi-channel audio, speaker, Category 6+ and HDMI cabling that allowed the existing AV systems to continue to operate while also offering the capability to support new AV systems once they were installed.
Delivering several miles worth of speaker cable that could clearly amplify sound across a vast area, including outdoors where a high level of ambient noise is present, Belden 5T00UP was installed to transmit greater power and intelligibility throughout the speedway’s public address system. Belden’s cabling solution pulls easily and is engineered to maintain signal integrity despite harsh installation conditions. With easy-to-strip jackets, the cable also kept the project on time and on budget.
To make sure the speedway could continue to generate ticket revenue during the DAYTONA Rising project, Belden provided cable in phases. This allowed certain areas of the speedway to remain operational while keeping construction moving.
Belden helped Daytona International Speedway plan for future growth capacity when selecting an AV cabling solution; now the organization will not have to re-examine its technology infrastructure in just a few years. The cabling system supports AV needs in 2016, but can also handle any must-have AV technology that becomes a necessity in the next decade. “Thanks to Belden, we have the support infrastructure in place for any technology demands we have in the future,” says Neeb.
Being able to support concerts or other events in the off-season is a way for venue owners to increase ROI. With its new technology and infrastructure, Daytona International Speedway now has the ability to support concerts and other types of sporting events in addition to racing, turning the speedway into a first-of-its-kind motorsports stadium.