To create the best wireless experience of any North American venue, the Atlanta Braves franchise used end-to-end cabling and connectivity from Belden to support a 5G network, 200GB of bandwidth, and 800+ hotspots across SunTrust Park and The Battery Atlanta.
With its 20-year lease on Turner Field set to expire, the Atlanta Braves were ready to establish a new home in Cobb County, Georgia. Instead of spending hundreds of millions of dollars on renovations and upgrades to the existing ballpark, the franchise wanted to invest in a new, state-of-the-art venue that would provide fans with a one-of-a-kind digital experience starting before they even entered the ballpark.
As plans for the 41,500-seat SunTrust Park were born, the ballpark became part of a bigger project also conceived by the Atlanta Braves: a 1.5-million-square-foot mixed-use development known as The Battery Atlanta. This entertainment district would surround the ballpark and feature retail, restaurants, apartments, bars, a luxury hotel, a theater and offices leading to the ballpark. The goal was to create a year-round destination that fans would visit even on non-game days.
In addition to being the oldest continuously run baseball franchise, completion of The Battery Atlanta would make the Atlanta Braves the only sports franchise that also serves as the landlord of a large-scale, mixed-use development with hundreds of tenants.
Due to a long-term working relationship, JLL was familiar with Belden’s cost-saving methodologies, ballpark experience and product portfolio. They also knew that Belden could help keep the project on track, ensuring that cables and connectivity were installed on time so network connections could be tested and devices could be configured well before opening day.
After meeting with key Atlanta Braves stakeholders, contractors and owner’s representatives, the project owner voiced support for using Belden cable and connectivity throughout the ballpark and surrounding mixed-use development, knowing that Belden’s solutions and services would provide ample connectivity for everything they wanted to accomplish.
Instead of third parties running their own separate networks inside the ballpark, every device and service provider now utilizes a singular network that streamlines operations and enhances security for the 18-person IT team.
With Belden’s cabling and connectivity infrastructure working behind the scenes to support increased network capacity, the Atlanta Braves’ wireless network enables everything that happens at the ballpark and The Battery Atlanta, from fan-facing services to business transactions.
During its April 2017 opener, SunTrust Park was able to connect 10,708 devices that engaged in 23,831 sessions and consumed 3,362GB of data. The Atlanta Braves reached its goal of delivering the best wireless experience of any North American venue, allowing the tens of thousands of people who walk through the gates for every game to be on the network at the same time without any issues.
With Belden’s cabling and connectivity infrastructure working behind the scenes, the Atlanta Braves’ wireless network enables everything that happens at the ballpark and The Battery Atlanta, from fan-facing services to business transactions.